Chartered Automotive Finance Specialist and former Dealership Manager, expert in vehicle valuation, PCP/HP contracts, and Total Cost of Ownership analysis.
Simon Sterling brings 18 years of automotive retail and finance experience, having worked as a Business Manager for premium German brands before becoming an independent market analyst. He specialises in the financial complexities of car ownership, from calculating precise depreciation curves to exposing hidden costs in PCP agreements and dealership service plans. Simon’s expertise allows him to dissect the "real" cost of motoring, advising buyers on timing their purchases, choosing the right specifications for resale value, and avoiding negative equity traps. He writes to empower consumers against aggressive sales tactics, ensuring they understand the financial bottom line of every mile driven.